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The next big thing in Korean beauty: muscles

Published Sun, Oct 25, 2015 · 09:50 PM
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Seoul

LOOKS no longer centre only on the face in beauty-obsessed South Korea, where more women are hitting the gym to improve muscle tone and physical health.

As the ideal of beauty evolves in a country that is a trendsetter in cosmetics and the pursuit of plastic surgery, women's fitness has become a growth business, say purveyors of health products, from diet supplements to dumb-bells.

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