SUBSCRIBERS

Virtual game brings real money to NY bars

Pokémon Go draws players to specified sites in the hope of capturing virtual Pokémon, visible when looking at your surroundings through a smartphone

Published Tue, Jul 12, 2016 · 09:50 PM

New York

THE customers streaming through L'inizio's Pizza Bar in Queens during the weekend needed hot slices, cold beers and more PokéBalls.

The pizzeria is one of the earliest businesses to deliberately tap into a real-world windfall from Pokémon Go, a wildly popular augmented-reality game released on July 6 by Nintendo Co Ltd.

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes

Lifestyle

Former Zouk morphs into mod-Asian Jiak Kim House, serving laksa pasta and mushroom bak kut teh
Massimo Bottura lends star power to pizza and pasta at Torno Subito
Victor Liong pairs Aussie and Asian food with mixed results at Artyzen’s Quenino restaurant
If Jay Chou likes Ju Xing’s zi char, you might too
Mod-Sin cooking izakaya style at Focal
What the fish? Diving for flavour at Fysh – Aussie chef Josh Niland’s Singapore debut

Lifestyle

Lifestyle

Virtual game brings real money to NY bars

Lifestyle

Former Zouk morphs into mod-Asian Jiak Kim House, serving laksa pasta and mushroom bak kut teh

Massimo Bottura lends star power to pizza and pasta at Torno Subito

Victor Liong pairs Aussie and Asian food with mixed results at Artyzen’s Quenino restaurant

If Jay Chou likes Ju Xing’s zi char, you might too

Mod-Sin cooking izakaya style at Focal

What the fish? Diving for flavour at Fysh – Aussie chef Josh Niland’s Singapore debut

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

SECTIONS

LIFESTYLE

Follow BT