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Why wait? Burberry joins designers selling off the catwalk

Thursday, September 22, 2016 - 05:50

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British luxury brand Burberry will put on sale its entire September collection after it is previewed on the London catwalk on Monday, days after Tom Ford and Tommy Hilfiger made similar moves with their New York shows.

BT_20160922_KVBURBERRY21ALWV8_2505142.jpg
British luxury brand Burberry will put on sale its entire September collection after it is previewed on the London catwalk on Monday, days after Tom Ford and Tommy Hilfiger made similar moves with their New York shows.

London

BURBERRY will join a raft of top brands in selling clothes straight from the catwalk, but the "see now, buy now" trend transforming fashion presents a challenge to smaller designers.

For an industry driven by a desire for the new, the months-long delay between seeing a new

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