Capturing the changing photo market

FILM photography may be dead, but the company best associated with it has not taken it lying down. If you can't beat 'em, join 'em. So Kodak the company is taking a leap into the digital age with, among other things, an app.

Eastman Kodak recently launched Kodakit, a photography-focused app designed to solve the conundrum of connecting photographers with customers, and vice versa.

According to Eric-Yves Mahe, president of software and solutions for Kodak, it's been an ongoing issue for which there was no solution until now. "Private consumers and businesses weren't able to easily find the right photographers, while the photographers also felt they could do with more jobs."

Inane aspects

Kodakit is aimed at both photographers and customers. As well as hooking up potential clients with photographers, it tries to take the tedium out of these business arran…