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Ann Goh's Simply Toys stores (above) at Vivocity, Bugis Junction and Plaza Singapura used to sell two or three high-end collectibles per edition, but now the number has grown to 500 to 600.

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Ann Goh's Simply Toys stores (above) at Vivocity, Bugis Junction and Plaza Singapura used to sell two or three high-end collectibles per edition, but now the number has grown to 500 to 600.

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Fans who are not collectors can head to Bugis+ to get up close to displays of life-size figurines of Batman, Wonder Woman and Superman; or take a picture with the Batmobile at Clarke Quay (from March 4 to 20) or Westgate (March 22 to April 7).

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(Above) BB-8 from Star Wars: The Force Awakens.

Toy story

Ann Goh's love of playthings grows into a booming Simply Toys business with three outlets in major malls.
Mar 18, 2016 5:50 AM

TO a collector, toys are more than just playthings. Some local collectors have been adding to their private collection for decades resulting in a total worth exceeding S$10,000, while others, like Ann Goh, have turned their passion for childhood trinkets into a serious business.

The co-

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