Beauty titan L’Oreal banks on technology

A massive database and huge R&D investments propel its beauty tech

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Corinne Kerk

Published Thu, May 9, 2024 · 06:00 PM

Revealed at the consumer tech event, CES 2024, the AirLight Pro uses infrared light instead of heating coils to dry hair faster, while reducing energy consumption. PHOTO: L'OREAL

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THE market for beauty may vary greatly from one country to another, and even within the same country. Yet, what every beauty consumer is seeking are solutions, and the biggest cosmetics company in the world believes the answers lie in technology, personalisation and sustainability.

“Technology has been very disruptive and has a very strong impact on all industries, including beauty,” says Vismay Sharma, L’Oreal’s president of its South Asia-Pacific, Middle East and North Africa zone.

Vismay Sharma, L’Oreal’s president of its South Asia-Pacific, Middle East and North Africa zone, says: “Technology has been very disruptive and has a very strong impact on all industries, including beauty.” PHOTO: L’OREAL

He was speaking to The Business Times at L’Oreal’s recent inaugural Singapore Showcase, where it exhibited some of its latest beauty tech innovations and announced a series of new initiatives with Singapore universities.

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