What makes watch collectors tick
As the popularity of luxury watch collecting grows, so does the exclusivity they offer
IN THE age of smartwatches, it might seem paradoxical that luxury watch collecting continues to gain popularity. However, the allure of these meticulously handcrafted timepieces persists and even thrives, evolving with the times to capture the hearts and minds of a new and younger generation of collectors.
The timeless elegance and craftsmanship inherent in each piece mean these watches are not mere time-tellers but works of art. The intricate mechanisms, the mesmerising sweep of the second hand, and the attention to detail in their design make these watches more than just accessories. They are heirlooms, passed down through generations, each with a unique story behind it.
Owning a watch as special as the new Rolex Oyster Perpetual Cosmograph Daytona that celebrates a centenary of the 24 Hours of Le Mans race is akin to owning a piece of history. Even the calibre 4132 that powers this original piece is unique to the model and allows the hours of the chronograph function to be counted over 24 hours instead of the Cosmograph Daytona’s usual 12.
In an age of mass production, luxury watch collecting is a rebellion against the throwaway culture. These watches are built to last a lifetime and beyond, encouraging sustainability and the preservation of artistry. They are investments in craftsmanship, art, and history.
Whether you are a seasoned collector or just stepping into the world of haute horology for the first time, we hope you will find something that catches your eyes in these pages. This year, we have even included a spread of ladies timepieces for the first time. Because there is a special watch for everyone. Enjoy the issue.
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