Driving Style
Horst Herdtle reveals his fascination with the automotive business.
Cars or computers?
That was the career choice facing Horst Herdtle when he was ready to enter the working world, but it was an easy decision for the young German.
He picked the former 31 years ago and today, he is the managing director of authorised BMW dealer Performance Motors.
It was 1986 and he had graduated from Stuttgart's University of Cooperative Education with a Business Administration degree in finance and marketing.
After applying to various companies in myriad industries, it all came down to two clear choices - an American IT company and a major German car manufacturer.
Mr Herdtle, 54, recalls: "Cars seemed so much more interesting than computers at that time. Besides, many of my relatives worked f…
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