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Luxury car brands such as Bugatti (with its Chiron model above) and Pagani must sell the story behind the asset and the lifestyle that goes with it. The best place to do that is on social media.

BT_20171027_WIRE27ASEIR_3148964.jpg
Luxury car brands such as Bugatti and Pagani (its Huayra model is pictured above) must sell the story behind the asset and the lifestyle that goes with it. The best place to do that is on social media.

How dealers woo buyers of Supercars

They use social media to keep the romance alive with long-time clients.
Oct 27, 2017 5:50 AM

New York

BRETT David has made nearly US$2 million by selling cars through Instagram in the first half of this year alone. That figure refers to sales sparked directly by specific Instagram posts, the 30-year-old owner of Prestige Imports said last week in Miami. It does not even include

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