The return of Seat

THIRTEEN years after it reversed out of Singapore, the Seat brand drives back in with Vertex Euro Motors.

Seat is a Spanish marque owned by the Volkswagen Group and its cars share the same German technology as VW models. Seat first appeared in Singapore in 1986 and the franchise was last held by the Comfort Group, which later merged with DelGro in 2003 to become land transport giant ComfortDelGro. Vertex Euro Motors is owned by egg supplier Lian Fong Group, whose Vertex Automobile introduced the Chery brand from China to Singapore in 2006.

The new Seat Centre Singapore shares the same Ubi Road 4 address as the Chery showroom and is said to be the only such Seat facility in South-east Asia. The European make's showroom occupies 10,000 square feet and will initially offer four models - the Seat Ibiza 1.0 Eco TSI supermini, the Seat Leon 1.2 TSI five-door hatchback, the Seat Toledo 1.4 TSI sedan, and the Seat Alhambra 2.0 TDI mult-purpose vehicle.

Prices range from about S$90,000 to S$170,000 including COE.