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Great idea: Haystakt zeroes in on the creative market. Product designers can start a campaign with a target number of pre-orders.

Crowdfunding goes specialist

Crowdfunding has been around for a couple of years now but it has evolved into niche platforms in recent times. RACHEL LOI speaks to some of these new entrants to find out how they stand out from the crowd and what customised services they offer
Aug 1, 2014 6:00 AM

WHEN it first started, crowdfunding was a simple idea - people with ideas but no start-up capital would turn to the Internet to raise money. It also marked the launch of pioneer sites like Kickstarter and Indiegogo, which created a dedicated space for creatives to put their ideas out and await