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AN EYE FOR DETAIL (Above) Gentry sofa by Patricia Urquiola.
AN EYE FOR DETAIL (Above) Diatom chair by Ross Lovegrove.
AN EYE FOR DETAIL Patrizia Moroso has the talent for choosing someone interesting, who is in line with the company's vision.

Design curator

As art director of her family's business, Patrizia Moroso has a knack for hand-picking the brand's Next Big Thing.
Oct 18, 2014 5:50 AM

PATRIZIA Moroso works with the who's who in the design field, from Rod Arad, Ross Lovegrove to Patricia Urquiola, Marcel Wanders and Oki Sato, but the Italian is no designer herself. Instead, as art director of Moroso, her family's furniture business, she hand-picks the people that design for