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STAR POWER: ‘My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance,’ says Beyonce.

Beyonce jumps on athleisure bandwagon

But success is not guaranteed, and Queen Bey has to struggle to prevent Ivy Park from joining the dead or dying celebrity brands.
Apr 16, 2016 5:50 AM

New York

IVY Park, a new fashion line from Beyonce Knowles, seems to have everything going for it. It's a premium activewear label with an unabashedly on-trend mix of sleek workout gear and casual clothing. And of course, it has the superstar power of Queen Bey herself and a built-in

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