House Proud

FLAUNT lazada.sg/flaunt-official-store

The furniture selection at online store FLAUNT is so stylish that customers will naturally want to, well, flaunt them.

Created by the Singapore Furniture Industries Council (SFIC), Flaunt retails furniture and home accessories curated and designed by Singapore-based companies.

Mark Yong, SFIC president, says FLAUNT aims to help local companies embrace digital disruption and get ahead of the curve.

"E-commerce is one way to engage new markets and customers. However, competition remains fierce in the virtual space. Hence, we have curated a group of design-led companies and brands to be presented on FLAUNT," says Mr Yong.

He sees FLAUNT as the e-store to go to for homeowners who …