Feminine complexity
Watchmakers get serious about women's timepieces
THERE was a time when luxury watches were something for men only, with watchmakers paying more attention to male timepieces than they did for females'. All that has changed in recent years as the trend of wearing large watches saw women - frustrated by the lack of selection they had each time they walked into a watch boutique as well as the traditionally tinier watches made for them - turn to men's pieces instead.
That made brands realised the potential for an untapped market as they started to get serious about giving their female customers a wider range to choose from. As the latter steadily grew, women's watches have also become more sophisticated. Gone are just bejewelled models with quartz movements as mechanical comp…
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