Spicing up food conversations

Have you caught a whiff of something and suddenly being struck by a sense of deja vu? If the sense of smell can evoke such a strong sense of nostalgia, imagine how much more the sense of taste can do.

Sheere Ng, who runs writing studio In Plain Words with her fiancé, was moved to start a non-commercial project involving food and its association with memories after she finished a Masters in Food Studies programme at Boston University a few years ago.

She says: "Learning about how memory can relate to food really interested me, and I wanted to explore it further. I've found that in Singapore, people are increasingly consumers rather than producers, and I'm hoping that my project will encourage people to re-think that."