Test Kitchens
From kiosks to stalls to pop-ups, some F&B entrepreneurs are taking small bites before going for the full works. Rachel Loi reports.
ANYONE who has tried will know that opening a new restaurant is hardly a wallet-friendly affair. Especially in Singapore, the typical investment for a casual eatery easily climbs to six figures - and that's just for the set-up. Add on monthly operating costs for manpower and notoriously high rents, plus a middling economy, and it seems that most new entrants are doomed to fail before they even begin.
But there are more than a few determined F&B entrepreneurs who will not be cowed, and are instead pursuing less risky ways of entering the market with their new concepts.
Wok Hey
Rather than set up a cookie-cutter cafe or juice bar, 34-year-old Jake Chia wanted to fry things his way with Wok Hey, a little kiosk in the baseme…
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