SUBSCRIBERS

Gauging demand for music acts

Published Thu, Jul 31, 2014 · 10:00 PM
Share this article.

StartMyGig

www.startmygig.com

IS there a musician you like, but have no hope of watching him live because his band is too obscure for any promoter to bring to Singapore?

StartMyGig makes use of the crowdfunding model to gauge demand for overseas acts, as well as the most suitable ticket price. Fans can start a campaign and pledge whatever they are willing to pay for a ticket. Once the campaign gets enough pledges, a concert promoter is alerted to bring in the act.

"With StartMyGig, we solve the problem of understanding demand by allowing fans to let concert organisers and artists know which acts they want to see and how much they would pay to see them," says 35-year-old Adrian Mah,…

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Lifestyle

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here