IF ERIC Chiam had his way, locals and travellers alike would do their health screening in 45 to 60 minutes, then burn some calories in a rhythmic cycling session or participate in yoga, barre and Pilates classes – all at Jewel Changi Airport.

Yes, at the airport, because he believes that if you make health screening convenient and exercise sexy, people will come.

Indeed, earlier this month, the founder and chief executive officer of general practitioner (GP) clinic chain Minmed Group steered the company from healthcare to lifestyle by launching its first-to-market wellness initiative. Minmed Wellness Collective at Jewel combines a 1,500-square-foot health screening centre on the fourth storey, with fitness classes at iconic locations in Jewel.