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FULL SPORTING EXPERIENCE: Decathlon's flagship store at Chai Chee Technopark, opening in January, will have testing zones for most sports: scootering, cycling, soccer, basketball, mini golf, racket sports and fitness.
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Mr Grandgeorge: 'We believe that Decathlon will bring something really different: a different experience instore, something that will give access to 50 sports under the same roof, offline and online, to all Singaporeans and residents.'
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FULL SPORTING EXPERIENCE: Store in Lille, France
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TOP THREE: The winners of Decathlon's annual Innovation Awards are Quechua Fresh & Black camping tent (above); Nabaiji's Selfit goggles; and Aptonia's Double-Use drinking bottle.
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TOP THREE: The winners of Decathlon's annual Innovation Awards are Quechua Fresh & Black camping tent; Nabaiji's Selfit goggles (above); and Aptonia's Double-Use drinking bottle.
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TOP THREE: The winners of Decathlon's annual Innovation Awards are Quechua Fresh & Black camping tent; Nabaiji's Selfit goggles; and Aptonia's Double-Use drinking bottle (above).

New world of sports

Sporty types out there, gear up as France's Decathlon brand, the 'Ikea' of sporting gear and apparel, opens in Singapore and the region.
Nov 7, 2015 5:50 AM

RUNNING is the cheapest sport, it is said, because all you need are running shoes. Whoever said that must have been a guy, because he clearly hasn't checked the price tags on running bras.

Thankfully, with the "Ikea of sporting goods" Decathlon setting up its flagship store in Singapore,