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High-end vibes but needs market focus

Sushi Jin isn't cheap enough to compete with the mid-price eateries, and its best quality isn't enough to beat high-end sushi joints.

Jaime Ee
Published Sun, Jan 11, 2015 · 09:50 PM

NEW RESTAURANT

Sushi Jin

#01-11/12 Owen Link

One Farrer Hotel & Spa

1 Farrer Park Station Road

Tel: 6443 3378

Open daily for lunch and dinner: 12pm to 2.30pm; 6.30pm to 10.30pm

IF Yoda hadn't been so busy helping the Jedi warriors to win their inter-galactic war against Darth Vader, he could have been a sushi chef.

His mantra, "Do or do not; there is no try" pretty much describes the lot of the Japanese sushi chef who spends decades slicing, making his rice, shaping the sushi, cultivating the suppliers who source only the choicest fish, just so he can tell you, "pay or pay not; there is no 'why?'"

But this is Singapore, where there are as many p…

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