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LESS is more when it comes to growing the St Jerome's Laneway Festival, so says Australian co-founder Danny Rogers. Which is why he's eschewing opportunities to expand the indie musicfest globally so that the event can remain a boutique one.

After all, that's how the festival began. It started literally in an alleyway (or laneway, as the Australians call it) - a narrow 4m wide and 100m long space at the back of a bar in Melbourne in 2004, before expanding to a proper festival in other Australian cities from 2006.

There's been no looking back since; by 2010, New Zealand was added as a stop and Singapore followed suit a year later. Two months ago, Laneway, as the festival has become affectionately known, made its debut on American soil in Detroit.