How to wake a sleeping beauty at Place Vendome
Boucheron’s chief executive is determined to drive the French jeweller forward with creativity and innovation
THERE may be much jostling at the top end of the jewellery market, where established jewellers and luxury fashion brands alike fight for a small pool of very well-heeled customers, but there remains room for all.
That is the view of Helene Poulit-Duquesne, chief executive officer of Boucheron, who was in town this month for the opening of the high-jewellery brand’s revamped boutique at Marina Bay Sands.
“Having many different competitors brings a lot of vibrancy to the segment,” she says. “It’s probably the reason why high jewellery is booming.”
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