Millennials and Gen-Z drive trend towards low-alcohol drinks

WILD drinking nights? Nasty hangovers? That seems to be a thing of the past – and possibly previous generations – as a growing cohort of millennials and Gen-Zs eschew boozy binges in favour of more health-conscious alternatives.

Chalk it up to the younger generation’s values that emphasise personal well-being and balanced lifestyles that are influencing their choices in what they eat and drink.