SUBSCRIBERS

Breaking new ground

Mercedes-Benz's latest SUV model, the GLC, enters a new and lucrative segment.

Published Fri, Feb 19, 2016 · 09:50 PM

ONE way to get a quick idea of Mercedes-Benz's new range of renamed SUVs may be to think of the GLA, GLC and GLE as baby bear, mama bear and papa bear respectively.

Because for the brand with the three-pointed star, this means small, medium and big models to conveniently cater to each segment of the burgeoning SUV market.

And while there is no Goldilocks, there will be a big grandpa bear - the GLS, which was the old GL-Class and is still as huge.

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Lifestyle

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here