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SUSTAINABLE WEAR: H&M has taken the sting out of denim’s gargantuan carbon footprint with its latest Close The Loop denim collection for men, women and kids, by using cotton recycled from discarded clothes melded with its organic sibling
'On average, a person in a developed country consumes 20kg of clothing a year . . . Customers are asking for organic, recycled products and are more aware and expect companies to work with sustainable raw materials.' - Carola Tembe (above), H&M environmental sustainability coordinator

Back in fashion

The notion of fashion as a cyclical beast goes into overdrive as H&M unveils a range of cool denims, including girlfriend jeans, jumpsuits and hoodies, made from discarded clothing.
Sep 5, 2015 5:50 AM

AS much as faded flares and workmen dungarees are synonymous with hippy dippy flower children, the process of making denim garments is particular unkind to Mother Earth. For starters, a 2015 environmental impact study by jeans maker Levi Strauss & Co found that nearly 3,800 litres of water