Street Cred

THE RECENT NEWS of Virgil Abloh's appointment as the artistic director of Louis Vuitton menswear has created a frisson among the fashion cognoscenti, buzzing over the fact that Abloh started his career with no formal fashion training. He rose through the ranks of fashion as Kanye West's right-hand man, before launching his luxury streetwear label Off-White in 2012. However, Abloh's appointment and Vuitton's supremely successful Supreme collaboration last year only cement the fact that streetwear is bankable business. Powered by the spending habits of millennials and Gen Z, the streetwear phenomenon is all about attitude. The magic to thi…