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UNDERSTATED CHIC: Ermenegildo Zegna's 3,680 sq ft flagship at Paragon officially opened on Thursday. Its Couture Room (above) is furnished with vintage armchairs by Tobia Scarpa and Osvaldo Borsan. Here, the brand's Su Misura (made-to-measure) specialist will help clients to decide on the innumerable textile combinations and designs available

BT_20141115_MYFASHION15ZHVV_1366794.jpg
UNDERSTATED CHIC: Ermenegildo Zegna's 3,680 sq ft flagship at Paragon officially opened on Thursday. Its Couture Room (above) is furnished with vintage armchairs by Tobia Scarpa and Osvaldo Borsan. Here, the brand's Su Misura (made-to-measure) specialist will help clients to decide on the innumerable textile combinations and designs available

BT_20141115_MYFASHION15ZHVV_1366794.jpg
UNDERSTATED CHIC: Ermenegildo Zegna's 3,680 sq ft flagship at Paragon (above) officially opened on Thursday. Its Couture Room is furnished with vintage armchairs by Tobia Scarpa and Osvaldo Borsan. Here, the brand's Su Misura (made-to-measure) specialist will help clients to decide on the innumerable textile combinations and designs available

Suit up for luxury

The new Peter Marino-designed flagship for Ermenegildo Zegna is a pivot for menswear, providing bespoke services for astute style savants.
Nov 15, 2014 5:50 AM

THERE'S something to be said about the experience of shopping. Not just consumerism in its most perfunctory form, but the luxury of taking the time to appreciate sartorial finery.

Despite the reported downturn in luxury retail, a number of fashion houses have been unveiling their new

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