Travel Scent
Jaime Ee
DeeperDive is a beta AI feature. Refer to full articles for the facts.
What do travellers smell like? We don't really want to get close enough to know, but if travel company Trafalgar has its way, it would be the scent of delicate white petals with a hint of white grapefruit zest. To celebrate the romance of travel, it launched the world's first travel fragrance 'La Belle Vie' on Valentine's Day, in partnership with high-end French perfumery, Fragonard.
It's named after Trafalgar's philosophy of 'The Good Life', and is designed to trigger fond memories of past journeys when you wear it. The scent is available exclusively for Trafalgar guests travelling through France - namely Paris, Eze and Grasse. Its Paris Explorer trip also includes an insider experience at Fragonard's Parisian Headquarters, for you to get up close and personal with your special scent.
Trafalgar will showcase its La Belle Vie fragrance at NATAS Travel Fair from Feb 22 to 24.
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