At the forefront

Luke Lim is probably no stranger to many small and medium-sized enterprise (SME) towkays here. It is not just because he is an owner of an Enterprise 50 Award-winning company - it is due to the fact that he has been the driving force behind many of Singapore SMEs' branding strategies and campaigns. The art of branding is not something usually deliberated on by local SMEs, which have many other pressing concerns. In many cases, it gets relegated to the marketing department or is dismissed entirely as a business strategy.

But as disruptions occur and competition gets stiffer, SMEs are starting to realise the importance of branding - both online and offline - to differentiate themselves from the pack.

This opens the opportunity to partner enterprises in Asia to navigate the new terrain, says Mr Lim, who is managing director and founder of Louken Group. He shares: "The acceleration of digital transformation can be quite scary to a lot of traditional businesses, so our mission is to help them through the whole process."