At the forefront

Luke Lim is probably no stranger to many small and medium-sized enterprise (SME) towkays here. It is not just because he is an owner of an Enterprise 50 Award-winning company - it is due to the fact that he has been the driving force behind many of Singapore SMEs' branding strategies and campaigns. The art of branding is not something usually deliberated on by local SMEs, which have many other pressing concerns. In many cases, it gets relegated to the marketing department or is dismissed entirely as a business strategy.

But as…