Amping up your fintech game

NAVIGATING the uncertainty of the fintech market correlates with the BANI world challenges we live in today – a world marked by Brittleness, Anxiety, Nonlinearity, and Incomprehensibility. This instability primarily affected the venture capital market, with a 38 per cent dip in capital raised by fintech startups in 2022 compared with the year before. As someone deeply entrenched in the fintech landscape, I can say that the effect of the fintech winter on entrepreneurs and business leaders is undeniable.

Yet, amid these challenges, I’d like to reassure fellow entrepreneurs that the current market presents an opportune moment for strategic recalibration and a fresh perspective on fintech ventures. Drawing from my experiences as a seasoned serial tech entrepreneur, I made a conscious decision to expand into the Asian market with a B2B platform for cross-border transactions – a move I consider strategically sound.

Here, I’d like to share the lessons I’ve learnt while entering a new market, hoping to inspire fintech entrepreneurs to reassess their approaches and smoothly adapt to the new business environment.