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Built to last: Why companies should be building more new businesses

Vivek Lath and Sujin Saj
Published Fri, Feb 9, 2024 · 01:53 PM

BUSINESSES that stand still are liable to get run over, particularly in fast-moving South-east Asia. That is one conclusion of our survey of 99 regional corporate leaders about their efforts to build new businesses.

Almost half said that building new businesses – meaning creating new products, services or businesses from within – has become a higher priority over the last year. All but one has formed partnerships to do so.

And now there is a new wrinkle: generative artificial intelligence (AI). A quarter said the emergence of generative AI will likely nudge them to invest more in new business-building (NBB).

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