UNUSUAL job titles can empower, but can also confuse. When I became The Business Times’ first associate editor for product on Sep 1, as part of BT’s recent reorganisation, some of my contacts were genuinely perplexed.

“Do you now ensure products get stocked on store shelves?” one asked. “So you’ve moved to sales and marketing?” asked another. And from a third: “It’s about that stuff you use to make your hair stand up, isn’t it?”

The answer to all three questions is: No. I work with SPH Media’s Digital Media Products team on BT’s product development and management. And by product, we mean the vehicle through which we create value for you by solving your problems in delightful ways.