Apple's high-fashion - and high-margin - gadgets
New York
THE most expensive new watch on Apple's website is going for US$17,000. But the US$730 billion iPhone maker's market capitalisation slid US$20 billion during its big reveal of the new gadget on Monday. Though the Watch starts at a more manageable US$349, it's still Apple's most overtly fashion-oriented accessory yet. Shareholders may once again be underestimating the staying power of the company's margins.
Stock punters bid up the company's stock in anticipation as Apple unveiled appetisers such as a new MacBook laptop. But the excitement faded when boss Tim Cook showed off a watch that seemed more nice-to-have than necessary. The whopping price …
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Columns
‘Competition for talent’ a poor excuse to keep key executives’ pay under wraps
OCBC should put its properties into a Reit and distribute the trust’s units to shareholders
Why a stronger US dollar is dangerous
An overstimulated US economy is asking for trouble
Too many property agents? Cap commissions on home sales
Time to study broadening of private market access