You are here


Beyond making and selling products - rethinking CPG brands in a digital age

Friday, December 2, 2016 - 05:50

UNTIL recently, CPG (consumer packaged goods) companies could rely on a time-tested formula to create brand loyalty: provide a trusted, competitively priced product, and then invest in advertising and in-store promotions to grow consumer mindshare.

Digital is turning this formula on its

Market voices on:

Pair your daily business read with the perfect cup of espresso.

Subscribe to The Business Times today to receive your very own Nespresso Inissia coffee machine worth $188.

Find out more at

Powered by GET.comGetCom