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COMMENTARY

Beyond making and selling products - rethinking CPG brands in a digital age

Friday, December 2, 2016 - 05:50

UNTIL recently, CPG (consumer packaged goods) companies could rely on a time-tested formula to create brand loyalty: provide a trusted, competitively priced product, and then invest in advertising and in-store promotions to grow consumer mindshare.

Digital is turning this formula on its

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