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Bigger isn't always better in business

Smaller players can hit at the weakness that accompanies scale.

Companies such as Continental demonstrate that the classic strategic imperative for challengers - build scale or get out - is only one of several options.

BIGGER is not always better when it comes to succeeding in business. Who, for example, makes the most money producing tyres? It's not Bridgestone, the industry's global scale leader. Germany's Continental AG takes home three times more profit than Bridgestone and is far and away the tyre

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