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Building a sound employer brand

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IN A TIGHT LABOUR MARKET: Organisations must build an attract-and-retain strategy built on a sophisticated understanding of what each employee values.

CONSUMER goods giant Procter & Gamble (P&G) was recently recognised as Singapore's most attractive employer at the 2015 Randstad Awards. Changi Airport Group and Shell placed second and third respectively, while OCBC nabbed the most attractive employer in the Banking & Financial