Competing for the digital dollar

ASK any Singapore corporate with retail operations and they will likely tell you that the retail scene here is highly challenging. They grapple with high storefront rentals, constant staff churn, slower consumer spending, and intense physical and online competition.

In response to these conditions, many have established an online presence, yet they are still not seeing that translate into improved returns.

The reality is that the digital trend isn't just about establishing brand presence and pushing products online - a trap which a lot of Singapore corporates with retail operations fall into today.