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Connecting with customers: Keep it short and simple

Tuesday, March 21, 2017 - 05:50

WHY is it so hard to keep things short and simple? Because it is hard. Someone once said: "If I had more time, I would have written a shorter letter."

Ask CEOs to tell you why you should use their product or service and most will fail to respond succinctly. You're likely to be buried in a

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