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Personal brand: must-have or the Kardashian syndrome at work?

It may help build your reputation and create trust with potential clients or recruiters

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IT seems every man and his dog has a "personal brand" these days. Depending on who you ask, it is regarded either as a shameless, self-promotion tool or a necessity to stand out in today's crowded job market. Or even both.

It's a concept that is especially familiar to millennials who grew

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