Customers still want banking experts, not an app of all trades

WHEN it comes to personal finance, customer trust is driven by expert relationships, not platform transactions. With multiple technology players crossing over into the financial services industry of late, we are witnessing a new breed of digital conglomerates - the GEs of the 21st century, if you will - surfacing that aim to penetrate every aspect of consumer finance possible.

Companies like Amazon, WeChat, Alipay, GrabPay and Go-Pay, to name but a few, undoubtedly have a strong advan…