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Embrace e-payment or lose customers
To retain customers in today's omnichannel space, brands must understand, respect and protect consumers' individual boundaries to earn their loyalty.
Add BT as a preferred sourcePublished Thu, Jun 8, 2017 · 09:50 PM
EIGHT years ago, Starbucks developed its own app for mobile payments. Today, it's still held up as the gold standard in the United States.
In Asia's rapidly-developing market, where mobile payment is almost a decade ahead of the West, things are quite different.
In China, you can mobile pay for everything from a cab to a mojito to utility bill. In 2015, WeChat registered more financial transactions in one day than PayPal did in 12 months.
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