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Embrace e-payment or lose customers

To retain customers in today's omnichannel space, brands must understand, respect and protect consumers' individual boundaries to earn their loyalty.

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It's only a matter of time before mobile payment goes mainstream.

EIGHT years ago, Starbucks developed its own app for mobile payments. Today, it's still held up as the gold standard in the United States.

In Asia's rapidly-developing market, where mobile payment is almost a decade ahead of the West, things are quite different.

In China, you can

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