Firms can embrace zero-based budgeting to fuel growth

AS more companies put growth back on their agendas, they are looking at ways to transform their operations to drive efficiency and unlock new value.

However, there is no easy path to success. While developed markets are returning to growth, organisations face fierce competition and rising customer demands. Organisations are also trying to increase market share in faster-growing emerging countries, but this often means sacrificing profits.

At the same time, many traditional efficiency wins have now been exhausted. For example, enterprise resource planning (ERP) systems and global business services functions are well-established and have already delivered back-office and supply-chain savings.