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Go digital to win emerging middle class in Asean

There is much business potential for firms that can reach these increasingly connected consumers.
Friday, November 27, 2015 - 05:50
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Millions of entrants to the emerging middle class will have disposable income, while wealthier consumers - particularly in Singapore - will be able to trade up to premium or luxury products that offer convenience, status and quality.

WITH so many of the world's economies characterised by slow growth, Asean represents one of the largest opportunities today for companies in many sectors ranging from consumer goods and services, retail, aviation, automotive to logistics. Robust consumption is driven by favourable demographics,