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Going from chasing profits to creating value

Businesses declare the value they create through sustainability reports, which are sometimes of limited value. They could go longer on specifics.

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Unilever chief Paul Polman has said candidly that the company wants long-term investors, and that if its investors don't like this long-term view which emphasises value creation, the company would rather that they not park their money in it.

IN 1970, the eminent economist and Nobel Prize winner Milton Friedman wrote that "there is one, and only one, social responsibility of business - to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say,

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