'Hot' Trump vs 'cool' Hillary - it's all about the medium
The Donald excels in "hot" media formats like his rally addresses, but loses it in the "cool" medium of TV debates where he looks and sounds angry and unsteady
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
Washington
THE late communications scholar Marshall McLuhan was famous for his original theorising about the way the media, especially television, revolutionised society and politics.
The ideas advanced by the witty Canadian philosopher remain popular today; in particular, the distinction he made between "hot" and "cool" media.
Copyright SPH Media. All rights reserved.
TRENDING NOW
S-E Asia tourism takes hit from Middle East crisis, but intra-regional travel could spell hope
Higher costs, lower returns: Why are Singaporeans still betting on real estate?
From 1MDB to ‘corporate mafia’: Is Malaysia facing a new governance test?
China pips the US if Asean is forced to choose, but analysts warn against reading it like a sports result
