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'Hot' Trump vs 'cool' Hillary - it's all about the medium

The Donald excels in "hot" media formats like his rally addresses, but loses it in the "cool" medium of TV debates where he looks and sounds angry and unsteady

Published Thu, Oct 6, 2016 · 09:50 PM

US elections

Washington

THE late communications scholar Marshall McLuhan was famous for his original theorising about the way the media, especially television, revolutionised society and politics.

The ideas advanced by the witty Canadian philosopher remain popular today; in particular, the distinction he made between "hot" and "cool" media.

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