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How brands can continue to thrive

Consumer goods companies need to adapt amid slowing market growth, investor pressure to cut costs.
Saturday, August 8, 2015 - 05:50
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WINNING OVER CONSUMERS: The best companies will fuel topline growth with proven approaches such as strategic pricing and more selective innovation.

IT was only a decade ago when many industry analysts looked at two looming trends - the rise of retail consolidation and the proliferation of private labels - and issued dire warnings about the power of consumer packaged goods brands. However, their predictions turned out to be premature. Brands