How data science can make business travel profitable

DATA science presents immense opportunities to transform the way businesses operate and help them gain a competitive advantage. But not many have harnessed the power of data like Google or Amazon.

The business travel sector is an interesting case in point. A US$1.2 trillion industry globally, business travel spending in Singapore is projected to grow 4.3 per cent to S$17.2 billion in 2017, and 2.4 per cent annually to S$21.7 billion by 2027, according to a report by the World Travel and Tourism Council and Travelport.

There's a lot of data in corporate travel, and this can make it hard to use effectively.

It's easy to be obsessed with data. But it isn't about the data itself. It's about how companies use that inf…