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It may be 'Morning Again in America'

Healthy jobs numbers reflect a picture of optimism in the US economy but the low rate of wage increases and signs of underemployment show that clouds haven't fully lifted yet

Published Mon, Mar 9, 2015 · 09:50 PM
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WHEN Republican President Ronald Reagan was running for re-election in 1984, his campaign ran a television commercial that was formally titled "Prouder, Stronger, Better" and which later became known as the "Morning-in-America" ad.

Against the backdrop of a small town where flags are being displayed in front of every house, the commercial featured images of Americans going to work in the morning as the calm and cheery narrator, full of a sense of optimism, explained that the improvements to the US economy since Reagan's election in 1980, that helped end a recession and created new jobs, were due to the Republican president's policies. The commercial then asked Americans to re-elect President Reagan to a second term to ensure that the economic recovery continued to accelerate.

President Barack Obama is not going to run again for re-election two years from now. But some would suggest that the good economic news of the last few months that points, among other things, to a falling rate of unemployment, could have provided an opportunity for the current White House occupant - very much like in the case of President Reagan in 1984 - to brag that it is, indeed, Morning Again in America.

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