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Leveraging design as capital in soft power

Singapore must continue to build its creative clout through a multi-pronged approach that engages citizens, businesses, tourists and investors.

VIBRANT VISION: Local companies should seek out partnerships that can yield shared experiences, knowledge, and insights that are useful in the generation of intellectual property, new business opportunities and new market segments.

SINGAPORE has been bestowed the accolade of Creative City of Design by the United Nations Educational, Scientific and Cultural Organization (Unesco), joining the Creative Cities Network (UCCN) which include the likes of Beijing, Berlin, Bilbao, Buenos Aires, Helsinki, Kobe, Montreal, Nagoya,